Disneyland General
Topic: Has Jack Sparrow Been Sent To Davy Jones' Locker?

#	Author	Message
51	wonderingalice Mon 12/15/2008 7:24a	<<...we're all quite mad here. You can see that I'm not all there myself. :)>> WhO Rrr Uuu? People come and go so strangely here!
52	danyoung Mon 12/15/2008 7:31a	>I was just interested in how people felt about the issue on different sites--that's how I found out about this one.< CaptianSunnyFox, I hope I didn't make you too uncomfortable with my challenge. Of course you are welcome here, and I hope you find a new home amongst us Disney nuts! As to the Jacks, I don't have any problem with Disney putting their promotional dollars where they think they'll do the most good. They're concentrating on the pixies now, so the Jacks had to go. And I really think it's about time for them to go, at least till the next movie comes out. For Disney these days, it's not just about popularity - it's about synergy with their other products. And there's no synergy right now between Jack the walk-around character and any product Disney has to sell.
53	monorailblue Tue 12/16/2008 10:44p	Here's why I don't automatically buy it: Jack Sparrow has more followers than <<any other character in the park>> ???? Are you kidding? Have you ever been anywhere in the park where Mickey & Minnie appear on stage together? Or Belle? If you want to clog a walkway, Jack Sparrow is a good way to do it, but not the best or only, by any means.
54	Anatole69 Wed 12/17/2008 1:21p	>> And there's no synergy right now between Jack the walk-around character and any product Disney has to sell. << The Disneyland I like is about more than just synergy, and was a successful company for a long time before that buzz word began to be tossed around. - Anatole
55	danyoung Wed 12/17/2008 2:28p	I tend to agree with you, Anatole. Unfortunately the modern day Disney company is all about synergy between its business units. We can think Eisner for that one. It can be a good thing, or it can be taken to extremes.
56	Socrates Wed 12/17/2008 6:47p	I'm not really sure it all started with Eisner. Remember, Walt came up with the idea of a TV show named "Disneyland". Socrates "The unexamined life is not worth living."
57	danyoung Wed 12/17/2008 8:10p	Sure, Walt loved synergy. But I think Eisner expanded the practice to where if a project didn't have synergy with at least one other business unit, it would have a hard time getting approved.
58	monorailblue Thu 12/18/2008 9:10a	Even to the point of manufacturing so-called "synergy", to wit Country Bears and Haunted Mansion (movies) which were abysmal. Obviously, Pirates was successful. But the problem is synergy used to mean finding ways to capitalize on the strengths, opportunities, market penetration, etc., of diverse divisions to share in the success of a developed idea. Now, it is often too contrived. Rather than, "How can we use Special Events' awesome powers to offer so-and-so in a fabulous new way?", it is "we've got so-and-so, so Special Events better find some way to make a lot of money out of it, or else!!!" That's not really synergy, the way I think it is most successful.
59	danyoung Thu 12/18/2008 12:13p	I agree, blue. It's more about how many business units can capitalize off of this one property? And if there's a hot new idea for an attraction, but little or no chance of other divisions glomming on and making money off of it, then it has less chances of getting built.
60	FerretAfros Thu 12/18/2008 1:28p	"Even to the point of manufacturing so-called "synergy", to wit Country Bears and Haunted Mansion (movies) which were abysmal." The idea of synergy is nice, but one also needs to take into account that the Country Bears attraction in DL closed about a month before the movie came out in theaters. Sure, it bombed and wouldn't have really done anything to save the attraction from its impeding doom, but they could have at least tried, right? What they ended up doing was taking a product that wasn't performing well (presumably, since they saw it fit to remove it), and creating a synergistic product of it that also didn't perform well. Ironic, huh?

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