Disney Animated Films
Topic: Up is a box office bonanza!

#	Author	Message
101	alexbook Thu 7/2/2009 3:01p	If Dalmatians could talk, they would say-- Squirrel!
102	Dlmusic Thu 7/2/2009 9:00p	Well it looks like a spoke a little too soon. The theater drop Up suffered really hurt it yesterday. It's going to be quite an uphill climb now. Hopefully it can still make the $300 threshold. If it doesn't, it still doesn't change the fact that it was a huge movie and will probably be at least in the top 5 releases for the year.
103	WilliamK99 Thu 7/2/2009 11:55p	Well it looks like a spoke a little too soon. The theater drop Up suffered really hurt it yesterday. It's going to be quite an uphill climb now. Hopefully it can still make the $300 threshold. If it doesn't, it still doesn't change the fact that it was a huge movie and will probably be at least in the top 5 releases for the year.<< The theatre drop was expected and it only drop around 40% yesterday, the key will be how it drops next week after the newness of Ice Age III wears off, I have a feeling that next week Up will stabilize, whether that will be enough for it to get to 300 million remains to be seen.
104	DlandDug Fri 7/3/2009 7:32a	For those keeping track at home, UP is now Pixar's third highest grossing film at the domestic box office. (Hello WilliamK99! Don't be a stranger!)
105	DlandDug Fri 7/3/2009 7:56a	And in an effort at some apples-to-apples comparison, UP's opening day clearly trumps that of Ice Age: Dawn of the Dinosaurs. Differences there are. IA:DD opened on Wednesday and UP opened on Friday. IA:DD is up against Transformers 2 (which, after four days of massive box office did fall to number two, though). But IA:DD is a proven franchise, and it opened on more screens. Here's the stats: UP opened on 3,766 screens, pulled in $21.5 million to make $5,704 per screen. IA:DD opened on 4,032 screens, pulled in $13.7 million to make $3,420 per screen. UP went on to a great second day (Saturday), averaging just over $7,000 per screen. If IA:DD's second day figures aren't a dramatic improvement (this is a Thursday before a National Holiday), it will not bode well. Of course, the other reason I bring this all up is the argument that 3D is a special factor that gives films an automatic advantage over their "flat" rivals. Based on opening day figures, IA:DD in 3D hasn't proven all that remarkable.
106	DlandDug Fri 7/3/2009 7:58a	Oh, for what it's worth, I would dare say that Ice Age: Dawn of the Dinosaurs has been the most heavily promoted film of the Summer. I am really surprised they didn't muster a bigger opening day box office based on that alone. Or maybe (like this family) everybody's tired of it already!
107	alexbook Fri 7/3/2009 8:23a	More apples-to-oranges: "Up" just passed "Bolt" for world-wide total box office, despite "Up" only playing in a few countries so far.
108	Jim in Merced CA Fri 7/3/2009 10:28a	<Oh, for what it's worth, I would dare say that Ice Age: Dawn of the Dinosaurs has been the most heavily promoted film of the Summer.> Plus, they have the McDonald's Happy Meal promotion too.
109	JeffG Fri 7/3/2009 11:33a	You honestly think Ice Age 3 was more heavily promoted than Transformers 2? I don't even really see how it is has been that much more heavily promoted than Up or Star Trek. The comparisons on opening days for the two films strike me as a particularly apples to oranges comparison. It might be more interesting to compare how the two films do overall on their opening weekends, although Ice Age 3 is certainly opening to much heavier competition. -Jeff
110	DlandDug Fri 7/3/2009 5:41p	The apples to apples comparison was based on the fact that both are 3D releases. I did acknowledge that we are dealing with different days of the week, and very different competition. I am eager to see what the weekend results will be. Thursday figures are in, and the contrast is even more striking. Bear in mind that Thursday is a "Friday" this week (more or less), as many people are off work on Friday. Yet, Ice Age: Dawn of the Dinosaurs actually declined from Wednesday! Thursday's gross was $11.1 million, a 20% drop at the box office. Per screen also declined, from $3,420 to $2,759. Contrast to UP, with a second day increase of 23%, for a take of $26.4 million for the day. Granted, this was Saturday, but still, the per screen average of $7,009 is two and a half times greater. (Oh, and yes, I do believe that IA:DD has been much more heavily promoted than UP or Star Trek. Maybe Transformers 2, as well.)

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