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Disney Animated Films
Topic: Up is a box office bonanza!

#AuthorMessage
81
Mr X
Tue 6/30/2009 4:56a
***Maybe recessions have a reverse effect on moviegoing habits?***

EXACTLY!

Which explains why Cars was the MOST successful of all Pixar movies!

(see how that "caveat" thing works...you can apply it under any circumstances, just like "inflation" ;p)
82
DlandDug
Tue 6/30/2009 7:53a
Generally speaking, during economic hard times movies and bowling do well.
83
DlandDug
Tue 6/30/2009 8:01a
I hope I have been pretty clear in explaining why I have taken my point of view in this. It is based essentially on a discussion from last year over the box office for Wall-E. AFter a big opening weekend, an excited poster stated that Wall-E could be heading for a $300 million box office. Almost immediately, another poster came in and not only disagreed, but basically used the opportunity to launch into a much larger argument about Pixar in general and its relationship to the Walt Disney Company.

There were two major points that came out of that Wall-E thread: That the receipts for Pixar films had been in a decline and would remain so; and that for Pixar films the days of the $300 million box office were over. As everyone here knows, Wall-E definitively reversed the decline in the Pixar box office. And now it appears that UP may well prove the second argument false.

All of the side discussion in this is certainly interesting. But in the end, the only parameter that stands is the daily figures and cumulative take at the box office.
84
TheRedhead
Tue 6/30/2009 9:39a
^^^Here's a great quote from that thread:

"I'd like to put to rest all the confident predictions that Pixar's latest is a boxoffice dud, followed by all sorts of bizarre rationales when it doesn't quite pan out that way."

Ah, bizarre rationales! These boards would be so boring without them.
85
Jim in Merced CA
Tue 6/30/2009 9:39a
<Generally speaking, during economic hard times movies and bowling do well.>

Bowling huh? I always find that bowling gets expensive, what with shoe rentals, multiple games, expensive nachos with stadium cheese and jalepenos....

Things are so bad in Merced that both bowling alleys (yes, there were two) have closed.
86
skinnerbox
Tue 6/30/2009 1:40p
<<There were two major points that came out of that Wall-E thread: That the receipts for Pixar films had been in a decline and would remain so; and that for Pixar films the days of the $300 million box office were over. As everyone here knows, Wall-E definitively reversed the decline in the Pixar box office. And now it appears that UP may well prove the second argument false.>>

I never stated that Pixar was in a decline. I knew Pixar films would do well moving forward. But I also believed that Nemo numbers would never been seen again, ALL THINGS BEING EQUAL. (I just love how that little qualifier always gets tossed by the wayside in arguing against the context of the statement.)

If anyone waits long enough for ticket prices to increase because of inflation, then they'll see $300 million at the box for a Pixar film. Duh. And if you toss in an additional 15% for the 3-D ticket premium, you'll get there even faster.

Truth is, ticket prices are now 19% higher than six years ago when Nemo was in the theaters, according to boxofficemojo. Taking that into account, with today's 2-D ticket prices, Nemo would have earned $404 million at the box in 2009 dollars, instead of $339 million in 2003 dollars. Now tack on the additional 15% for the 3-D ticket premiums, and that $404 million becomes $468 million.

Is UP going to do either $404 million or $468 million domestically? No. And that was the context of the "Pixar will never do $300 million at the box" argument. It wasn't meant as an absolute. But many individuals took it that way to prove the 'naysayers' such as myself as being incorrect.

All things being equal, I believe Pixar will do just dandy in the future. That being said, I believe Pixar will never release another film that performs at the box as well as Nemo did. Nemo was a delightful freaky, happy accident. It's still in my top three Pixar films, and Stanton's best work to date, IMO.

It's too bad that the new 3-D technology was not around a decade ago for Nemo to take advantage of. The sub chase with Bruce in 3-D, or the EAC with Crush and the turtles...that would have been cool!
87
Dabob2
Tue 6/30/2009 2:06p
The inflation aspect of the above post makes sense, but not the 3D premium part, unless you're trying to compare head-count-to-head-count.

Disney (and any studio) cares less about head count than grosses, however they get there. The Redhead said it better than I did: "A film's box office earnings represents what the the public is willing to pay to go see a movie. And with 'Up," the public has so far paid $250 million to see it. (snip) It's safe to say that 'Up' has gotten a big bump from the extra 3-D money. But people are willing to pay it (when they could opt out and not pay it and see the same movie for cheaper)"

Seeing Up in 2D was an option for all those people who saw it in 3D. They opted to pay the extra money, Disney gets the extra money. That's what the film's gross is. If you're comparing head count, then the "3D premium" makes sense to account for; if you're just looking at grosses, it doesn't, any more than one should somehow not count more expensive "special edition" DVD releases along with the regular ones to calculate how much a movie grosses in DVD sales.
88
Kar2oonMan
Tue 6/30/2009 3:09p
>>I believe Pixar will never release another film that performs at the box as well as Nemo did.<<

Never is an awfully long time.
89
DAR
Tue 6/30/2009 4:13p
>>>I believe Pixar will never release another film that performs at the box as well as Nemo did.<<<

<<Never is an awfully long time.>>

June 18, 2010 is when never arrives. That's when Toy Story 3 opens. Mark this down, it will challenge Shrek 2 at 441 million for the biggest animated film ever.
90
Dabob2
Wed 7/1/2009 12:25p
I hope so, assuming it's good. I'd hate to think of a mediocrity like Shrek 2 retaining that particular crown.
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