Disney Animated Films
Topic: 3-D's premium... what % of the take?

#	Author	Message
1	skinnerbox Sun 6/28/2009 3:45p	UP marks the first Pixar feature offered in both 2D and Disney Digital 3-D formats. Since none of the previous Pixar films have been shown in 3-D -- with the 3-D format commanding a higher ticket price at the box office -- what is the financial impact of the 3-D premium on box office totals? OK, time to put the naysaying aside. Not trying to be contradictory... I'm genuinely interested in this information. I'm a HUGE fan of 3-D and firmly believe that Disney/Pixar should have gone down this road years ago. I will try to see any 3-D film out there, no matter how lame the story or painful the equipment is to wear. (Anyone remember those heavy Crystal Eyes headsets for the IMAX films? They should have handed out neck braces with those monsters.) I see the 3-D technology as a way to bring movie theaters into the 21st century. Take out those old projectors and replace them with digital. It's better resolution, better for the environment, and cheaper for the studios. And the added premium for the 3-D showings helps the theaters who are struggling to stay above water. But I do wonder what percentage of theaters out there now have the 3-D systems in place. Does anyone know what percentage of screens showing UP are 3-D? And what the average increase is on the ticket price? Is it always $5 above the 2D ticket price? Or does it vary depending on region?
2	mawnck Sun 6/28/2009 6:20p	>>I see the 3-D technology as a way to bring movie theaters into the 21st century. Take out those old projectors and replace them with digital.<< That's how the film studios see it too. In fact, that's the whole point. As soon as digital projection (which is considerably cheaper on the studios than 35mm) reaches critical mass, the 3D fad will suddenly disappear.
3	Dabob2 Sun 6/28/2009 9:03p	In Brooklyn, USA, a 3D Up ticket was $2.50 more than 2D at the same multiplex.
4	skinnerbox Mon 6/29/2009 9:26a	<<In Brooklyn, USA, a 3D Up ticket was $2.50 more than 2D at the same multiplex.>> But what was the 2D price? In San Francisco, 2D ticket prices range from $8 to $10.50, while 3-D prices range from $11 to $14, depending upon venue and time of day. The 3-D ticket premium seems to average an increase of about 30% across the board. This is why I'd like to know what percentage of screens are showing UP in 3-D vs 2D, given these ticket prices.
5	Dabob2 Mon 6/29/2009 1:00p	2D was $12.50, 3D was $15.
6	retlawfan Mon 6/29/2009 1:24p	I saw UP in 3-D at two different theaters, with two different price differences. Theater #1 (Big chain, lots of traffic) cost was premium price (no discount for early showing/kids tix, etc) with a $5 charge for the 3-D glasses which become a useless souvenir (I doubt they'll sell us cheaper tickets in the future if we have our own glasses). Theater #2 (Small chain, 4 sites total) cost was $3 more than the premium price(which was less than Theater 1's premium price), but they kept the glasses and reused them. Except for the premium price to begin with, I prefer paying the extra $2 and getting new glasses. Not because I get something to take home (which is not important to me), but because the new glasses weren't scratched. The washed and reused all were a bit scratched. I don't know if the scratching comes from the process of keeping, washing and reusing, or from the patrons (little kids).
7	grendel Thu 7/9/2009 6:24p	It costs the theaters ten of thousands of dollars just to convert one theater to 3D. As assume that some of the additional charge would go back to the theater.

All times are Pacific Time (US)

Note: Information on the discussion boards is sometimes based on rumors or incorrect information and should not be assumed true. Messages do not necessarily reflect the opinion of LaughingPlace.com or its editors.

< Previous Topic

You must be a registered user to post messages.
Click here to register.
After registration you will automatically be brought back to this topic

Laughing Place Podcast
The LPP-oddcast celebrate Mickey's birthday, discuss the reopened Space Mountain and Christmas at Walt Disney World plus Reader Mail, Stump the Crew, the Captain's Challenge, 50 Words on 2012 and much more. Sponsored by HoJoAnaheim.com and MouseEarVacations.com.

What's on
The Latest
Miley Cyrus tour bus in fatal crash, Miley not aboard
Captain EO on the way back?
Mobile Magic Application Transforms Verizon Wireless Phones Into Electronic Tour Guides to Navigate Disney Parks
Disney Executives Swap Jobs
2009 Macy's Thanksgiving Day Parade Sailor Mickey Mouse Plush Available Online
Disney Digital Books Expands Its Vast Library with Princess and the Frog Books
Disney Interactive Studios Starts a New Holiday Tradition with Disney's A Chrsitmas Carol Video Game
Jonas and Sonny With a Chance Video Games Invite Fans Onstage, Backstage and Beyond
Disney Cruise Line in Macy's Parade for the first time
Space Mountain preview

Click here for The Latest