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Disney Current Events
Topic: Headlines: NYTimes: Disney Plans Extensive Overhaul of Mall Stores

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AutoPost
Wed 10/14/2009 6:56a
This topic is for Discussion of the headline: Headlines: NYTimes: Disney Plans Extensive Overhaul of Mall Stores
Disney along with board member Steven Jobs of Apple will drastically overhaul its Disney Stores.
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2
hightp
Wed 10/14/2009 6:56a
It’s an ambitious project, but I think Disney would get just as many people in the stores if they went back to their original formula, and sold a more rounded selection of merchandise. There are only so many children’s tee shirts, stuffed Mickey’s and beach towels people are willing to buy.

The new interactive concept will bring people in, in the short run, but you need a variety of goods to keep them coming back.

Oh, and bring back the Disney dollars.
3
Hans Reinhardt
Fri 10/16/2009 11:52a
The Apple Store concept is a good one. The problem is that Disney doesn't produce the products that it sells, so unless these new Disney stores are going to have exclusive merchandise I don't see how they'll be as straightforward to merchandise as the Apple Stores. Truth be told most of what Disney sells is junk.
4
Sport Goofy
Fri 10/16/2009 11:55a
Any store that relies on mall traffic is going to continue to struggle in the years ahead. If you are not co-located with at Big Box discounter like Wal-Mart or Target, your share of the market is not growing.
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