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Topic: Latest: Picture: Disney Releases Image Related to Avatar-Land Development

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41
leemac
Mon 12/10/2012 1:04p
<<It was a Billion dollar sci-fi movie that never sold any toys>>

As Cameron tell it he hates consumer products and won't license the product. Lightstorm isn't set up to license product.

Now that doesn't mean there are companies out there desperate to leverage the IP either. It just means that Cameron is a film maker that is focused on pushing the boundaries of technology and making films. He doesn't need to sell CP licenses and doesn't feel the need to do so.

Also doesn't explain why Moms aren't making costumes for their kids either. It may just be that not seeing the brand in K-Mart or Target doesn't put it front and center of their minds.
42
Kennesaw Tom
Mon 12/10/2012 1:06p
<<Why did people see the movie and buy the discs if they didn't appreciate the movie?>>

leemac, I don't think anyone is questioning the box office draw of Avatar. I think what folks here might be talking about it the continued and potential longivity of Avatar's popularity. I have to agree, whatever popularity the movie Avatar has enjoyed, it sure seems to have waned.

43
leemac
Mon 12/10/2012 1:07p
<<If the IP isn't going to attract people...why bother with it?>>

Because it is safe and in Iger's world that is important. He hasn't dumped $16bn on three IP-related transactions to just make movies - he wants established IP to infuse all of the divisions. Iger's TWDC isn't' prepared to take gambles on creating IP - it wants to buy it. Iger's TWDC isn't prepared to arm cast members with the tools to create IP. He is only interested in buying it and pushing it out to every division.

Iger's TWDC is more conservative than it ever was under MDE. He isn't prepared to take any gambles whatsoever hence why Cars Land and Avatar are pushed to the forefront.
44
leemac
Mon 12/10/2012 1:09p
<<But, what if you did plan on creating an over the top new land in DAK. I don't see why that can't happen with an Avatar themed land. I don't think Avatar would be a draw to a new land. But on the other hand I don't see how it automatically takes away from a new land. I really think the focus should be on creating some over the top new rides.>>

Bingo. Existing IP should make it easy - like with FLE. However it shouldn't be the be all and end all of life. I have no interest in Avatar but that shouldn't automatically exclude it from DAK. However it is all about story - give me something compelling even if it is within the world of Avatar and I'm happy. The problem is that WDP&R have no interest in story these days - it is either about book report of films or creating loosely connected vignettes.
45
leemac
Mon 12/10/2012 1:12p
<< I have to agree, whatever popularity the movie Avatar has enjoyed, it sure seems to have waned.>>

By what measure? That is the point. You can't see Avatar product in stores because Cameron (allegedly) hates merchandise. He is happily preparing his next two features on the brand.

I just don't see the evidence to suggest that the average consumer isn't interested in Avatar. It is all anecdotal commentary from a small sample size of Disney enthusiasts.

I'm not disputing that that hypothesis is correct but I don't know how it is measured - I want imperial evidence to prove it isn't still popular.
46
leemac
Mon 12/10/2012 1:13p
<<It seems to me that the proposed rides for this area will be current technology and nothing new.>>

And this is also dangerous - it shouldn't be about new technology either unless it is the only way to take you to Pandora and immerse guests in that environment.

It has to be about story and accessible characters. New technology is great but only if it is the only way to tell a compelling story.
47
HokieSkipper
Mon 12/10/2012 1:15p
<<No-one loves? This is where I'm totally perplexed by the Disney fanbase.

Avatar is still the domestic box office champion (nearly $100m over Titanic and $137m over The Avengers), the worldwide box office champion ($2.8bn - nearly $600m more than Titanic and over $1.2bn more than The Avengers in third) and it is the DVD king over the past three years (more than 10m units shifted in the US). Why did people see the movie and buy the discs if they didn't appreciate the movie?>>

I think we're confusing love with success here. Avatar was EXTREMELY successful. There's no denying. But loved? I don't think so.

As for the whole "money" argument, this is a great take on that:

http://www.overthinkingit.com/...sucks/5/

48
leemac
Mon 12/10/2012 1:19p
<<I think we're confusing love with success here. Avatar was EXTREMELY successful. There's no denying. But loved? I don't think so.>>

Again I'm not disagreeing with you - just playing devil's advocate.

Why does the IP need to be loved? It doesn't. There are plenty of examples from within the Disney universe of IP being used that wasn't successful or accessible - like Song of the South for Splash Mountain.

Existing IP gives you an immediate "in" - either in setting up the concept or in having guests know the characters immediately. Spider-Man wasn't even close to the Raimi reboot when IoA opted to use that character and story for their E-Ticket. I'm sure a lot of kids back then had only a fleeting knowledge of the character. Spider-Man is an incredible attraction due to the tech.
49
leemac
Mon 12/10/2012 1:22p
<<I think we're confusing love with success here. Avatar was EXTREMELY successful. There's no denying. But loved? I don't think so.>>

And ultimately we won't know the answer until Avatar 2 appears in theaters - if it ever does.

I just don't buy the assertion that the average consumer hates Avatar. It doesn't explain why millions of movie-goers saw it more than once in theaters. I've no scientific evidence to refute your claim but I don't think some foaming fanbois on WDW Magic are an appropriate sample size.
50
HokieSkipper
Mon 12/10/2012 1:22p
<<It has to be about story and accessible characters. New technology is great but only if it is the only way to tell a compelling story.>>

Which is a problem with Avatar. The characters and story were very lackluster.

<<I'm not disputing that that hypothesis is correct but I don't know how it is measured - I want imperial evidence to prove it isn't still popular.>>

Just going by Google trends, Avatar 2 trends below 3 subjects related to Avatar: The Last Airbender, a Nick cartoon that hasn't been on for years.

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