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Topic: Latest: Disney Announced First Limited Time Magic Event

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1
AutoPost
Fri 12/28/2012 9:11a
This topic is for Discussion of Latest: Disney Announced First Limited Time Magic Event

From the Official Disney Parks Blog

First, we’re beginning the New Year at Walt Disney World Resort in Magic Kingdom Park with Tomorrowland’s first ever “Bling in the New Year” dance party. For an entire week, children of all ages can celebrate the start of 2013. You’ll be able to watch live entertainment on Rockettower Plaza Stage, dance to great music and celebrate with some of your favorite Disney characters – all dressed in their New Year’s best. And if you can’t stay up until midnight, there will be a New Year’s countdown every hour leading up to midnight. The celebration begins on December 30 and runs through January 5.

See the link for more info including the announcement of 2013 being "The Year of the Ear"

2
sjhym333
Fri 12/28/2012 10:33a
I just don't get it.
3
Kennesaw Tom
Fri 12/28/2012 10:36a
Oh dear
4
Disneymom443
Fri 12/28/2012 2:12p
Sounds like a lot of fun.
:)
5
TP2000
Sat 12/29/2012 12:49p
Disneyland gets Walt's favorite Golden Horseshoe Revue for a month.

WDW gets no one's favorite Kindergarten Pop Dance Party for a week.

This is fabulous for Disneylanders, and stinks for Disney Worlders.

Throwing out the Disneyland part of the equation for a moment.... what the heck was Orlando management thinking?!? They are launching their big annual campaign with a merchandise offering and a cheesy afternoon dance party for hyperactive toddlers who need something to do until Dad and brother get off of Space Mountain?

A truly lousy way to launch a campaign. Orlando management had better have a lot better stuff planned for late January or February, or this campaign is worthless for anyone east of the Rockies.

Just lame.
6
Kennesaw Tom
Sat 12/29/2012 1:48p
I'm not going to fault WDW management for throwing a dance party. I just don't like the lame promotional names they came up with. When you get right down to it there is nothing wrong with the MK having a permanent dance party, perhaps in the space that is now the Galaxy Palace Theater. Young people just like to dance.

As for the Horseshoe Revue. I just wish they would bring it back, period!
7
virk4
Sat 12/29/2012 3:15p
"As for the Horseshoe Revue. I just wish they would bring it back, period! "

I agree.
8
TP2000
Sat 12/29/2012 4:48p
I have no problem with a Tomorrowland dance party either; whether a character-infused afternoon thing for the kiddies to blow off steam, or a slicker nightly event for teens and young adults to dance and flirt. That exact thing has been happening in Disneyland's Tomorrowland continually since the early 1960's, and will be firing up tonight in just a few hours.

They largely abandoned the legit Disneyland-style dance parties in WDW years ago, and instead have spent the last decade doing the cheesier character versions for kiddies. Stitch or Buzz seem to always be the hosts, with an out of work wedding DJ from Tampa acting as MC in a tacky Hawaiian shirt or something. "Hey gang, it's Macarena time!" Eek.

What I see as problematic is that current Orlando management is kicking off the big new marketing campaign with... a week of the same old kiddy dance party in Tomorrowland. As if that's something special or unique. And isn't that already be part of the regular park entertainment menu during one of the busiest weeks of the year?

Disneyland put some effort into this and is starting this campaign off with a bang by bringing back the Revue show for a month. The fans and casual visitors alike will love it.

But honestly, what was Orlando management thinking by starting it with this??? Maybe something else really cool was planned but it fell through at the last second and they had to just throw this together? Maybe that's what happened?

Either Orlando management really pulls something great together by the end of January, or this campaign will simply be owned by Disneyland and WDW can just move on to getting ready for the Seven Dwarves Mine Train in 2014.
9
Kennesaw Tom
Sat 12/29/2012 5:33p
Yeah, we are looking forward to the Mine Train......

I really don't think I am the target audience for either the dance party or the Mine Train... so I'm not loosing any sleep over this one.
10
leemac
Sun 12/30/2012 4:26a
This is such an odd promotion for WDW to participate in. WDW is all about advanced bookings and so this promotion just isn't going to move the needle. It will be a nice surprise for out-of-towners (if they are so motivated) whereas it might make some AP-ers and locals visit specifically. However announcing stuff just weeks in advance just isn't going to work for the vast majority of guests.

I just don't understand why Marketing get so much money to spend on these annual promotions. They don't have to justify their spend with returns and can just spend money to justify their existence. All rather pointless - particularly for WDW.

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