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Walt Disney World General
Topic: Latest: Bob Iger Responds Strongly to Congressman Markey's Criticisms of MyMagic+

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1
AutoPost
Mon 1/28/2013 6:13p
This topic is for Discussion of Latest: Bob Iger Responds Strongly to Congressman Markey's Criticisms of MyMagic+

Last week, Edward Markey, Co-Chairman of the Congressional Bi-Partisan Privacy Caucus, sent a public letter to Disney CEO Bob Iger questioning Disney's future use of Magic Bands regarding concerns over privacy. The letter asks seven questions (with several sub-questions) about what types of information Disney plans to gather and what they plan to do with it, especially regarding children and teens.

Today, Disney CEO Bob Iger strongly responded to the letter. Among his comments:

We are offended by the ludicrous and utterly ill-informed assertion in your letter dated January 24, 2013, that we would in any way haphazardly or recklessly introduce a program that manipulates children, or wantonly puts their safety at risk.

It is truly unfortunate and extremely disappointing that you chose to publicly attack us before taking the time to review our policies and/or contact us for information, which would have obviated the need for your letter. Had you or your staff made the slightest effort, you would have found most of the answers to your questions already existed and were publicly available online at http://corporate.disney.go.com/corporate/pp.html and https://disneyworld.disney.go.com/faq/my-disney-experience/privacy-policy/

What's interesting is despite the existing URLs Iger points to, much of the original New York Times article was spent on privacy concerns. Even with this letter and Disney's statd policies, this likely isn't an issue that will go away soon.


2
FerretAfros
Mon 1/28/2013 6:48p
Nothing too surprising here. I think we all realized that the original letter was just a rouse to get some publicity. Unfortunately for Disney, they took 4 full days to send a response. They may have been hoping to get it caught in the Monday news cycle (rather than get lost in a Friday afternoon release), but I think that enough people are now aware that potential issues exist that the damage has been done.

In addition to the privacy concerns, Disney has still done very little to answer the questions about how this will actually impact people's vacations.
3
Dr Hans Reinhardt
Mon 1/28/2013 11:55p
"Nothing too surprising here."

I actually think it's pretty surprising that a Disney CEO responded directly to Congressman Markey publicly and forcefully. I commend him for pointing out how uninformed congressman is about the program.

"I think we all realized that the original letter was just a rouse to get some publicity."

Pretty lame publicity stunt. The letter was so dumb that I actually thought it might have been fake. Iger is right to call it ludicrous.

"Unfortunately for Disney, they took 4 full days to send a response."

Why is it "unfortunate"? I doubt if many people picked up on this story in the first place. In fact, if I hadn't seen the letter here I would have never known about it and I follow national news from multiple sources closely.

"In addition to the privacy concerns, Disney has still done very little to answer the questions about how this will actually impact people's vacations."

Disney hasn't but anyone who really wants to know (ie: fans like you and I) can read the dozens of news articles that have been recently published about the program. As for privacy, well Iger spelled it out in his response to the Congressman:

>>Disney does not use personal information to market to children under age 13, does not personalize or target advertisements to an individual child, and never shares children’s personal information with any third party for their marketing purposes. Additionally, parents have full control over their child’s participation in MyMagic+. We have transparent privacy practices, guests can control and limit the amount of information they provide to us — and how their information is used.<<

This whole silly uproar over NextGen is silly. I can't wait to read what kind of spin Al puts on Iger's response over the next few days.
4
Dr Hans Reinhardt
Tue 1/29/2013 12:04a
Just stumbled across this Ferret. It's the guest privacy FAQ on the WDW website:

https://disneyworld.disney.go.com/faq/my-disney-experience/privacy-policy/
5
FerretAfros
Tue 1/29/2013 4:26a
>>I doubt if many people picked up on this story in the first place. In fact, if I hadn't seen the letter here I would have never known about it and I follow national news from multiple sources closely.<<

I got it in an email from a friend (to whom it had been forwarded already) Thursday night/Friday morning, but it's definitely the kind of story that we would pick up on anyway, so that might not be the best gauge. I also saw it in the ticker/what's-next on CNN/Fox over the weekend while I was at the gym; I didn't really pay too much attention to it since it was clear they didn't have any addiitonal information, but it did hit national media.
6
HokieSkipper
Tue 1/29/2013 6:08a
Sorry, but that was an INCREDIBLY unprofessional letter from Bob. Terribly handled by Disney, but then again the entire NextGen project has been, so I'm not surprised.
7
HokieSkipper
Tue 1/29/2013 6:08a
Also, the two links in his response answer very little if none of the original questions.
8
magic0214
Tue 1/29/2013 8:08a
Bob Iger translation: "Check yo'self before you reck yo'self."
9
Dr Hans Reinhardt
Tue 1/29/2013 9:06a
"Sorry, but that was an INCREDIBLY unprofessional letter from Bob"

Incredibly unprofessional? LOL. How about the congressman jumping to conclusions and asking a slew of stupid questions in first place in an attempt to score points with his constituents? I think Iger's terse response was completely appropriate.
10
HokieSkipper
Tue 1/29/2013 9:46a
It's not hard to jump to conclusions when a company releases very little info on a project that does include the gathering of personal information. Disney was asking for this kind of inquiry when they ran that NYT article. Acting like a spoiled child doesn't make you look any better.

The whole reveal for NextGen has been handled so poorly its hard to imagine it's coming from Disney.

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