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Walt Disney World General
Topic: Latest: Bob Iger Responds Strongly to Congressman Markey's Criticisms of MyMagic+

#AuthorMessage
31
leemac
Wed 1/30/2013 6:08a
<<However, I do feel obligated to point out that the Disney Company has an affiliations with a major Visa card company and has the potential to farm data well beyond the scope of their parks. Disney also has affiliations with cable and satellite entertainment providers which also allows them the ability to go well beyond the data collecting abilities of their parks.>>

It is only an affinity card so TWDC only has access to data provided by JPMorgan on the Disney VISA. There aren't that many in circulation and the card hasn't been the success that was envisaged (mainly due to the offers being so poor even for Disney fans).

Cable and satellite companies are very reticent about supplying data about their customers to network operators. Most networks have to rely on Neilsen ratings in order to determine their viewing figures and demographics.
32
HokieSkipper
Wed 1/30/2013 6:19a
<<WDW Co. hasn't done themselves any favors with the launch of MyMagic+ - they have released very little information and in some cases that information was either wrong or immediately changed (like the PIN protocols). I have every sympathy for folks trying to plan vacations to WDW this year and are worried about the impact of their lodging choices on MyMagic+. Personally I'd have waited until the roll-out to formally announce the project but the decision to announce earlier this month was foolhardy - either release all of the information or none of it. It is easy to dismiss the nay-sayers as upset fanbois but unfortunately a lot of first-timers and non-fanboi guests rely on those blogs, message boards etc. for vacation planning tips. I'm sure it must be a nightmare trying to plan for this summer.>>

First of all, leemac, brilliant post. And this paragraph right here is what I was trying to say. I honestly don't care much about the project itself other than its price tag and the potential FP implications. But Disney's handling of the reveal so far has been AWFUL. Just plain bad.

<<I'm unfazed by the privacy issues - I think WDW Co. has created this debacle so I have no sympathy - as I'm certain that they will not breach any existing legislation. Rep. Markey had every right to submit that letter due to his committee affiliation even if it was misinformed and partially politically motivated. WDW Co. has a whole team of government relation officials and lobbyists and I would have expected them to reach out to his committee in the first instance - that is just PR 101. They happily lobby all the time concerning the high speed rail project.>>

Again, agreed all around.

<<
Even with FP WDW was always a level playing field. It didn't matter where you were staying or what type of ticket admission that you bought you got access to exactly the same experience. A very small minority has always had premium access but that doesn't impact regular guests. MyMagic+ has the ability to prioritize resort guests to the detriment of off-site guests and AP-holders. I'm not comfortable with that notion. I understand the logic but there have always been better ways to reward resort guests like EMH.

The BoD greenlighted a nine-figure capex project based on returns that I don't believe exist. MyMagic+ is about upselling guest experiences. This is no longer the level playing field that has been the bedrock of Disney theme park experiences since '55.>>

Selling the soul for the almighty dollar. It's sad. It really is. I stay onsite, but only ever at a moderate. I worry that I'm going to be shut out of stuff by the Deluxe crowd.
33
Dr Hans Reinhardt
Wed 1/30/2013 10:53a
"Rep. Markey had every right to submit that letter due to his committee affiliation even if it was misinformed and partially politically motivated."

People have the right to do a lot of things, but sometimes taking action just because you can is a sign of poor judgement.

"MyMagic+ is about upselling guest experiences. This is no longer the level playing field that has been the bedrock of Disney theme park experiences since '55."

Yep, because the ticket media that existed at DL, WDW, and TDL for decades created such a level playing field for guests.
34
ReelJustice
Wed 1/30/2013 11:40a
<<MyMagic+ has the ability to upsell experiences including ticket media. So WDW Co. could opt to sell a ticket that comes with 6 FPs per day rather than the current policy. Obviously they are within their right to do so but I'm worried that they will eventually price their regular guests out of the game. Ticket prices have been growing way beyond inflation and I'm sure it won't be long before we see a $100+ day admission.>>

They've already out priced my family. We had intentions of going for Mardi Gras, but as a family of 4 + a gf, we decided it wasn't feasible (and that's staying offsite and having old tickets leftover).
35
HokieSkipper
Wed 1/30/2013 12:17p
The ticket media is high, no doubt.

But I think there's a difference between flat out not being able to go, and scrounging together enough money to take your family on a "magical" vacation, staying off site and making things meet, only to get there and have a miserable time because the deluxe visitors are getting all the good stuff.

As it sits now, getting into the park gets you the ability to get everything everyone else does. MyMagic+ could change that, and if leemac is correct, will change that.
36
leobloom
Wed 1/30/2013 12:29p
>> A congressional representative inquiring about privacy issues regarding MyMagic+ would be talking to the top people in WDW Operations, not the boy operating the Teacups. <<

No kidding? No wonder you're a doctor.

The top people know so clearly what MyMagic will entail? Because it looks like they're groping in the dark. And Iger's hissy fit certainly doesn't make it look like he can calmly explain what the program will look like when it's all said and done.
37
leobloom
Wed 1/30/2013 12:32p
>> Personally I'd have waited until the roll-out to formally announce the project but the decision to announce earlier this month was foolhardy - either release all of the information or none of it. <<

Maybe I missed it, but what forced their hand? That blog whose name escapes me, that leaked some info about MyMagic? Why did they trot out Nick Franklin for the media and start trickling out info about it?

What was the rush?
38
Dr Hans Reinhardt
Wed 1/30/2013 12:37p
"Because it looks like they're groping in the dark."

Looks like is a whole lot different than not knowing.

If you don't like what's been revealed about MM+ so far or the way it's being sold to the public, then fine. With the exception of one or two people who have inside information everything else being stated here about the program beyond that is a collection of baseless assumptions. Of course it would just be too much trouble to sit and wait and see how this whole thing pans out before passing judgement, wouldn't it?
39
Dr Hans Reinhardt
Wed 1/30/2013 12:39p
"What was the rush?"

I'm still waiting for someone to tell me when Disney officially made an announcement or exactly when the official roll out will be - or has that announcement even been made? I'm pretty good at skimming over details, so I figure I must have missed something somewhere.
40
HokieSkipper
Wed 1/30/2013 12:50p
<<I'm still waiting for someone to tell me when Disney officially made an announcement or exactly when the official roll out will be - or has that announcement even been made? I'm pretty good at skimming over details, so I figure I must have missed something somewhere.>>

There was a New York Times "article" that read more like a press release and a Disney Parks Blog post.

All times are Pacific Time (US)

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