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DCA, Future Expansion
Topic: Why is Disney's California Adventure a failure?

#AuthorMessage
21
Jim in Pasadena CA
Wed 10/20/2004 10:30a
<---- Falls over from disbelief.

Hits his head on his computer desk, falls unconscious.
22
oc_dean
Wed 10/20/2004 11:17a
My personal favorite:

"If it's good enough for Six Flags, it's good enough for us"
23
Jim in Pasadena CA
Wed 10/20/2004 11:27a
^^^-- nobody knows for sure what that means oc_dean.

It was the title slide of a larger presentation.

It could have been referencing a comment made by someone within the Walt Disney Company that was viewed as so ridiculous, it became the title slide.

It could have been designed to get everyone's attention.

OR

It could mean literally what it reads: That if Six Flags can install non-themed roller coasters on the pavement of the parking lot, so can Disney.

I don't see evidence of that, even at DCA.

24
Kar2oonMan
Wed 10/20/2004 11:38a
I'm with Jim on that one. Out of context, there are any number of ways to read that statement. Like jim said. In the post before this one. Which, um, I agree with. Totally. Ever realize you have nothing new to add to the conversation other than "I agree with what _____ said?" I'm at that moment right now. Probably best that I stop, and move on. Kind of embarassing, actually.

I just wanted to say that I agree with what Jim said. As you know by now. Hopefully.
25
Darkbeer
Wed 10/20/2004 11:39a
Actually, it was a one of 7 "points" in Slide 3 which was titled "1996 KEY TO A CHEAPER PARK".. here is what the Slide looked like (well, the best I can due to formatting issues here at LP, there was a "bullet point" in front of each of the 7 points.)....


1996 KEY TO A CHEAPER PARK

Facility, Show or Ride - Pick any 2.

Capitalize on an improving ride industry.

Take known technology & theme it with paint color, lighting & graphics.

Take advantage of engineering already spent by others.

"Direct Lifts"

If it's good enough for Six Flags ....

The "Guiding Principles"
26
Kar2oonMan
Wed 10/20/2004 11:44a
"Direct Lifts"

If it's good enough for Six Flags ....

OPTION 1: "... that doesn't mean it's good enough for Disney!"

OPTION 2: "Remember when Steve in accounting said that last month? Yeah, that's why he was fired. Anyway..."

OPTION 3: "... then it's worth it for us to consider following how they do things. Our research shows that non-themed or lightly-themed rides rank just as high as the ones we've been spending a fortune on among consumers."

Which was the closest commentary after the "If it's good enough for Six Flags" slide?
27
ModHatter
Wed 10/20/2004 12:02p
That is one of the things that always got me about the "If it works for Six Flags" mentality... At least back in the days when I cared, Six Flags seeemd to get something new every year or two. And not just a section of off the shelf kiddie rides. SFMM trades primarily in E tickets, and they at least USED to keep something new coming to get guests coming regularly.

DCA never seemed to have that part of the strategy. It was only after DCA dramatically underperformed that the strategy had to change.

Of course, the other Six Flags strategy that they missed was the significantly cheaper admmission price.

But, as this year's election proves, some people are extreemly good at missing the obvious.
28
Darkbeer
Wed 10/20/2004 12:09p
K2M, you are putting together 2 different points, as I read the slide (MHO), the Slide had a title, and then, as shown by bullet points (not possible to show here at LP) 7 DIFFERENT points related to how to make a cheaper park.

The one "point" from Slide #3 that was discussed in length in the slide presentation was the Guiding Principles, which was detailed in slides #4 and 5. Post # 20 talks about the entire slide # 4.
29
Blacksheep Uncle
Wed 10/20/2004 3:21p
WorldDisney...

I guess you missed the joke...(and the irony of someone who spends so much time at DCA explaining so frequently why DCA is a "failure")
30
onlyme
Wed 10/20/2004 5:05p
As ModHatter eluded to; DCA may be failing, but it can't be considered a failure until it closes its gates for good. If this were to happen, then we can all chime in and state what a failure DCA turned out to be. There's certainly time, as well as the possibility that good things can begin to happen at that Park.
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