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DCA, Future Expansion
Topic: Why is Disney's California Adventure a failure?

#AuthorMessage
361
scottie
Fri 10/21/2005 11:55a
I was pretty skeptical on the the Theme of DCA but although it has it's limits I think that they should really focus on the theme of adventure. Whether it's real or fantasy, the sense of adventure is what used to differentiate a Disney attraction for me. I feel this is true regardless if it's a thrill ride, dark ride, or theatre attraction. Let's hope they can back their name up and put more attractions with a sense of adventure.
362
BrnardM
Fri 10/21/2005 1:09p
<<Disney did just that. Early Tomorrowland attractions:
Monsanto Hall of Chemistry (1955)
Aluminum Hall of Fame (1955)
Dutch Boy Color Gallery (1956)
Crane Company Bathroom of Tomorrow (1956)
Monsanto House of the Future (1957)
>>

In fifty years I would like to think that Disney, with the most prolific chain of theme parks in the world, might have moved beyond that.
363
RoadTrip
Fri 10/21/2005 4:14p
<<In fifty years I would like to think that Disney, with the most prolific chain of theme parks in the world, might have moved beyond that.>>

Spaceship Earth sponsored by AT&T
Mission Space sponsored by HP
Universe of Energy sponsored by Exxon
Test Track sponsored by GM
Imagination pavilion sponsored by Kodak
The Land pavilion sponsored by Nestle
The Living Seas sponsored by United Technologies.

And you were saying? Several of those attractions have advertising that is AT LEAST as blatant as what you find at Mission Tortillas and the Boudin Bakery.

364
BrnardM
Fri 10/21/2005 7:51p
The attractions previously mentioned were exhibits pertaining to certain products as far as I'm aware. Sponsorships are usually a different animal as the attraction in a lot of cases has little to do with the sponsor itself (AT&T=Indiana Jones). It just seems to me that the example used was a little dated. With decades of theme park experience under their belt, Disney should have fair idea of what the public wants. I don't mind advertisement if it is handled with class. There is a nice Boudin restaurant in San Francisco that offers a bread tour. It's classy in its execution and I bring it up because in a park that so many feel is being underutilized there ought to be a point to such a thing as a bread tour. There would be less debate if the space did more than just feature a product (albeit a yummy one!).
365
BrnardM
Fri 10/21/2005 8:05p
P.S.

Happy Anniversery (sort of) to this thread!
366
RoadTrip
Fri 10/21/2005 8:28p
<<Sponsorships are usually a different animal as the attraction in a lot of cases has little to do with the sponsor itself (AT&T=Indiana Jones). >>

The Epcot sponsors vary in how "in your face" they are. At Living Seas and The Land it is pretty subtle. At Imagination Kodak shoves their product at you every chance they get. And when you get off the ride at Test Track you have to navigate a GM automobile showroom on your way out. Both of those sponsors are at least as visible as those at DCA, if not more so.

367
Socrates
Sat 10/22/2005 3:21p
I never had a chance to visit the early commercial exhibits at Disneyland, so I really don't know what they were like.

But I have visited the exhibits at DCA, and you know what? I did feel like I learned something. (Plus fresh tortillas make great hand-warmers on cold evenings.)

So if these are really (mostly) educational exhibits, wouldn't that legitimize them as worthly of inclusion?

Socrates
"The unexamined life is not worth living."
368
crapshoot
Sat 10/22/2005 10:04p
<<So if these are really (mostly) educational exhibits, wouldn't that legitimize them as worthly of inclusion?>>

Sure, no matter how boring they are of an experience.
369
crapshoot
Mon 10/24/2005 3:47a
>>I never had a chance to visit the early commercial exhibits at Disneyland, so I really don't know what they were like.<<

Check out this vintage flyer of the Hall of Chemistry.


http://cgi.ebay.com/Disneyland
-56-Monsanto-Hall-of-Chemistry
-
370
Socrates
Mon 10/24/2005 9:21p
Thanks. The 1950s certainly were a different era.

Socrates
"The only good is knowledge and the only evil is ignorance."
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