| # | Author | Message |
1
| YOHOFORME
Wed 5/2/2007 11:25a | I had not been to one of my local malls for awhile, and when I looked for the Disney Store, it had been replaced! So I went to another mall and the one there had been closed up too! Are all Disney Stores closed now? Also, I have'nt been able to find the Disney Magazine either... |
2
| Jim in Merced CA
Wed 5/2/2007 11:43a | Disney Magazine was fazed out, perhaps a year ago.
Disney Stores are still around, but they're not as rampant as they were in the mid-90s. |
3
| JeffG
Wed 5/2/2007 12:00p | Disney also no longer owns the Disney Stores. They are now owned by Children's Place, which has a long term contract with Disney to use the name and Disney trademarks.
-Jeff
|
4
| leemac
Wed 5/2/2007 12:06p | <<Disney Magazine was fazed out, perhaps a year ago.>>
Actually longer now. We launched Tales from the Laughing Place Magazine as a replacement of sorts at the same time it closed and we have just launched Issue 9 so it was 2 years ago now. |
5
| leemac
Wed 5/2/2007 12:08p | Disney did actually close a significant number prior to the transaction itself (one of the requirements of the SPA was that Disney shouldered the lease obligations) but I don't recall The Children's Place having shuttered many (if any at all) since the deal. Considering how successful the new licencee has been I would be surprised. |
6
| wahooskipper
Wed 5/2/2007 1:16p | Just one example of the oversaturation of the brand...
We have two malls down here in South Florida (actually one recently went belly up) that are 200 yards from each other. There was a Disney Store in each of them.
Disney got greedy, as corporate entities tend to, and took the concept from an event destination to the gas station on every corner. No surprise what the results were. |
7
| RangerPooh
Wed 5/2/2007 10:32p | I heard something a few weeks back that mentioned the stores closing as their leases were up...not renewing their rental spaces. I miss the Disney Store, back in California we had 4 or 5 wihtin an hours drive. Apparently there use to be one an hour half away here in Wa. but it closed a few years ago. |
8
| utahjosh
Thu 5/3/2007 8:52a | A new one is opening soon in Orem, Utah. |
9
| Jim in Merced CA
Thu 5/3/2007 9:28a | <No surprise what the results were.>
No doubt. Plus, they kept fazing out any adult-oriented merchandise. I visited a Disney Store recently, and the selection wasn't any better than what you'd find in a Target toy section.
A real shell of what it once was. |
10
| YOHOFORME
Thu 5/3/2007 11:21a | I hear you about the lack of adult merchandise, it seems to me that Disney would have done some marketing research and realized that the parents and grandparents were the ones taking their kids, and that they would like to look at more than a wall of snowglobes! The Warner Brothers Store that carried Looney Tunes, DC Superheroes, and Wizard Of Oz also closed a few years back and you would think that a market would still exist for a store like that today... I for one am sick of going to the mall and seeing pretty much nothing but shoes, jewelry and Hallmark stores! |
