| # | Author | Message |
41
| DlandDug
Tue 12/25/2007 12:30a | It looks like Enchanted will cross the $100 million mark by Christmas day. |
42
| DlandDug
Fri 1/25/2008 5:48p | I was surprised and pleased today to see a quarter page ad for "Enchanted" in the LA Times Calendar section. Bear in mind this film opened last Thanksgiving! It really did have the legs that were predicted last Fall! |
43
| JeffG
Sat 1/26/2008 3:30a | I suspect Disney probably booked that ad quite a while back on the anticipation that the film would get at least a few Oscar nominations. I suspect they were probably a bit disappointed that it didn't get more than it did. Specifically, Amy Adams was considered to be a contender for a Best Actress nomination.
The film didn't do badly, but it really wasn't a blockbuster either. As of last weekend, it had dropped down to #20 at the domestic box-office. It lost more than half of its remaining domestic screens this weekend and is now down to only 377. Most likely, it is probably sharing many of those screens with other films giving it only 1 or 2 showings per day. The film has essentially finished its domestic run.
It's total gross to date is just under $125 million domestically. It has done a tad better overseas and is at around $285 million worldwide. That is definitely good, but it isn't really spectacular and does fall a bit short of the expectations set by the good reviews and strong opening weekend.
To compare it to Disney's other big Christmas release, National Treasure 2, that film is already at just under $200 million domestically and $344 million worldwide, although it opened 4 weeks later than "Enchanted". It was still #5 at the box-office last weekend and remains on over 2000 screens this weekend, so it will likely continue to add a fair amount more to its total.
"Enchanted" was hardly a failure, by any means, and I suspect it will be an enormous seller on DVD for Disney. It just wasn't quite the runaway hit that it looked like it had a chance to be when it first came out.
-Jeff
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44
| Witches of Morva
Sat 1/26/2008 6:50a | ORDDU: You may be correct, JeffG, duckling. But, if so, you're the first individual my sisters and I have heard expressing what you just did. Everyone else we hear who's talking about ENCHANTED always claims it actually IS/WAS a block buster hit. It seems to be one of those 'glass half-full/half-empty scenarios--where, depending on one's perception, you either interpret this film as a hit or a miss. |
45
| Witches of Morva
Sat 1/26/2008 6:53a | ORWEN: Oh, it was the same way with RATATOUILLE. Some people--like Jim Hill--were calling that one a flop. Other people were calling it a hit. It wasn't until the final ticket sales came in that even Jim admitted it was a winner. It'll be the same way with ENCHANTED--which is already a blockbuster hit in MY book! |
46
| JeffG
Sat 1/26/2008 10:28a | I never said it was a flop. I just pointed out that it wasn't an enormous blockbuster. It would probably fall into the "moderate hit" category. I'm sure it helped as well that the film was relatively low budget by today's standards.
-Jeff
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47
| JeffG
Sat 1/26/2008 10:33a | Also, I'll add, that I don't really think the distinction is exceptionally important in the overall scheme of things. I was extremely fond of the film and based on the general reactions it received from those that did see if, I think it is likely that appreciation for it will only grow as more people discover it on video. I suspect it has done well enough that Disney will still seriously consider a sequel as well and I wouldn't be surprised to see one exceed the performance of the original (assuming it is reasonably well done).
I was just clarifying the overall box-office performance of the film since that is the subject of this thread. I also was kind of wordily pointing out that newspaper ads taken out the weekend after the Oscar nominations really aren't reflective of how well a film is still doing.
-Jeff
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48
| DlandDug
Sat 1/26/2008 9:51p | >>It lost more than half of its remaining domestic screens this weekend and is now down to only 377.<<
At 11 weeks in, it's reaching the end of its run. As of last Thursday it was still on 767 screens. I haven't seen any information on this weekend's numbers.
I have been following the promotion of Enchanted for the last couple of weeks. The ad in this weekend's Calendar wasn't a sudden blip in response to the Oscar nominations. There have been display ads all along.
$285 million is just a "good" showing for a romantic comedy with music and animated sequences? OK... |
49
| DlandDug
Sat 1/26/2008 9:54p | By the way, rather than compare it to National Treasure, why not compare it to, oh, say, Golden Compass? But only domestically, OK? Then it will really seem like a blockbuster! |
50
| wingednike
Mon 1/28/2008 10:13p | >>The film didn't do badly, but it really wasn't a blockbuster either. As of last weekend, it had dropped down to #20 at the domestic box-office. It lost more than half of its remaining domestic screens this weekend and is now down to only 377. Most likely, it is probably sharing many of those screens with other films giving it only 1 or 2 showings per day. The film has essentially finished its domestic run.
<<
Well, the DVD is supposed to come out in less than two months so it makes sense that less people are watching it in theaters. |
