| # | Author | Message |
21
| Roger55
Fri 5/2/2008 6:58p | >>So they could advertise Tokyo Disneyland til the cows come home, but if people aren't interested in seeing Japan ... I don't see how it would help all that much.<<
Exactly. Non-Disney fans seeing advertisements telling them to come to Tokyo Disney Resort will probably not be enough to convince them to come to Japan unless they were already planning on a Japan trip.
I think it would be more effective for OLC/Disney to team up with the "Yokoso! Japan" national tourism campaign which is designed to attract foriegn visitors to Japan.
http://www.japantravelinfo.com...ndex.php |
22
| trekkeruss
Fri 5/2/2008 8:26p | <<I suppose it's the image of Japanese people as closed off and not very receptive to visitors>>
I don't know how other people around the world view the Japanese, but my experience backs up what I have read: that the Japanese are *very* polite to visitors in their country. I do think there is a barrier and discrimination with regards to "gaijin" living and working in Japan, but those things would not be apparent or apply to a traveler. |
23
| Mr X
Fri 5/2/2008 8:41p | Yeah, I agree completely. However I believe the stereotype still remains.
|
24
| SuperDry
Sat 5/3/2008 12:57a | <<< One thing that you will probably like - an English-language website where you can make reservations. :-) >>>
That would be nice. Nicer still would be adding the Disney hotel inventory to the major travel GDS's. This way, they would automatically appear in Expedia & Travelocity, as well as just about any travel agent's computer anywhere in the world. Oh, and while they're at it, why not make the cancellation policy in line with int'l standards for hotels, like 1-3 days instead of the current 14 days. |
25
| SuperDry
Sat 5/3/2008 1:01a | <<< WDAJ are just trying to educate OLC on how to conduct foreign marketing >>>
I would think the hard-core marketing would take places in countries that are a) easy for people in those countries to get to Japan, and b) where people might be amenable to visiting Japan. I would think this would be places like South Korea, Australia, and New Zealand. These places could probably benefit from full-fledged marketing campaigns. For the rest of the world, just making materials and reservations more available in English would at least get them to the point where they're not deterring overseas visitors, but I don't see that TDR is ever going to be a significant draw from North America other than from the relatively tiny base of hardcore Disney fans. |
26
| Liberty Belle
Sat 5/3/2008 5:21a | ^^^ That would make sense to me, but I'm in Australia and there's nothing here. No ad campaigns, and as I was saying in my last post (I forgot to say where I'm from) even the travel agents had no information about it when we asked them. It seems crazy to me, especially since the 4 other Disney resorts all have at least some marketing here (DLR and HKDL have the most). |
27
| Mr X
Sat 5/3/2008 5:48a | It's a well kept secret. ;) |
28
| leemac
Sat 5/3/2008 8:06a | <<I would think this would be places like South Korea, Australia, and New Zealand.>>
I doubt NZ would be in the list - population is just too small to warrant marketing expense (c.4m if I recall correctly - which is about the size of San Francisco's urban population).
Oz is an interesting prospect - Kansai Int'l and Nagoya are courting new airlines like crazy at the moment to deflect from the growth of Narita (the decision to cluster airlines around their alliances has made a big difference now that T1 is fully open). The usual marketing is via discounted landing fees and it is working to attract low-cost airlines - Qantas' Jetstar and Cathay's Dragonair already fly to both airports.
OLC should be focusing on South Korea, China and Australia initially. The latter is a massive market for Disney despite having a small population (c.21m at the last census I believe) and the Sydney-LA/SF routes are so well-protected by Qantas and United (the only carriers allowed on the route) that the prices are some of the highest transoceanic fares in the world. The lure of no big timezone difference either is a big plus. |
29
| Bob Paris
Sat 5/3/2008 8:50a | ^ The government recently announced it was opening up the OZ/US Pacific route to other airlines. I believe Branson will be one of the first to jump in. |
30
| leemac
Sat 5/3/2008 8:53a | ^^ My understanding is that the majority will be via cities like Tokyo and Hong Kong . |
