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Walt Disney World General
Topic: 5/15/08 I Love Toy Story ??? (Rebekah's Blog)

#AuthorMessage
1
AutoPost
Thu 5/15/2008 7:41a
This topic is for Discussion of: 5/15/08 I Love Toy Story ??? (Rebekah's Blog)
2
Mrs ElderP
Thu 5/15/2008 1:47p
This is how we know we are Disney Geeks, we obsess over these things.
3
The Goddess Mara
Thu 5/15/2008 6:36p
TSM, or TSMM for the genuinely obsessed, will do. Won't it?
4
Doobie
Thu 5/15/2008 8:50p
I think either will do, just don't know which one it is. I can't think of another attraction where there was ever any doubt as to what it's official name was.

Doobie.
5
Indigo
Fri 5/16/2008 5:00a
What I've heard is that Disney's marketing department decided Toy Story Midway Mania was too long, too confusing, to promote to the public. So for marketing purposes, the name is "Toy Story Mania". But the actual attraction is "Toy Story Midway Mania".

TSMM should be the name going forward once this initial marketing push is over since that's the name on the marquee.
6
Doobie
Fri 5/16/2008 7:40a
I've heard that marketing story as well. But I think it's worth noting that the only merchandise that's come out so far also says "Toy Story Mania". So the thlot pickens.

Doobie.
7
leemac
Fri 5/16/2008 7:52a
The belief was two-fold:

1) That many guests would not know what a midway was (probably a fair assessment for international tourists); and

2) That the term midway has either negative connatations (ie. it is carnival games that cost more for cheap prizes) or what discourage people to investigate further.

You will also notice that they play up the Toy Story element more in the marketing.
8
leemac
Fri 5/16/2008 7:52a
<<2) That the term midway has either negative connatations (ie. it is carnival games that cost more for cheap prizes) or what discourage people to investigate further.
>>

or would discourage people to investigate further.
9
Rebekah
Fri 5/16/2008 8:14a
Goddess Mara,

Nice thing about TSMM is that it would differentiate it from the new musical onboard the Wonder which could be abbreviated TSM (Toy Story the Musical)

=)

Rebekah.
10
The Goddess Mara
Fri 5/16/2008 8:22a
I don't think a name will have any effect upon attendance at the attraction. It's going to be very crowded in Orlando every day. Not sure what kind of crowds it'll have in Anaheim--maybe it'll do a TOT and be a walk on.
So, we'll see if TSMM does a TOT in DCA. :)
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