| # | Author | Message |
1
| Darkbeer
Fri 5/23/2008 8:04a | Here are a few stills of the new commercial...
http://darkbeer.smugmug.com/ga...33_bqo6i
It starts with some of the Toy Story character going down Main Street at Disneyland.
Then they sneak into the attraction, through they digitally changed the attraction sign to say "Toy Story Mania!"
The characters play the game.
And then it ends with the plug to go see "Toy Story Mania!" at the Disneyland Resort.
Not one mention of DCA at all, and the only "visual" of an area is Disneyland.
Why is Disney marketing the ride in this manner??? |
2
| PetesDraggin
Fri 5/23/2008 8:09a | That Mania! sign is ridiculous. Why would they do that? The whole naming mystery is really stupid. |
3
| ni_teach
Fri 5/23/2008 8:18a | I have to agree that they should have said "Disney's California adventure part of the Disneyland Resort." |
4
| WilliamK99
Fri 5/23/2008 8:22a | Didn't we have this conversation a couple years back when Monster's Inc opened?
My question for all you in So. Cal is, what do the signs say as you enter the main area between the parks? Does it say in DCA or Disneyland resort. If they mislead you at the entrance that is where I have a problem. |
5
| Kar2oonMan
Fri 5/23/2008 8:28a | >>Why is Disney marketing the ride in this manner?<<
They have 30 seconds to get the message across.
Do they spend that time trying to educate viewers on DCA, or do they try and get people excited about the ride? |
6
| Darkbeer
Fri 5/23/2008 8:39a | But why do the characters walk down Main Street?
Isn't a visual of Paradise Pier, or maybe Grizzly River Run more appropriate?
As for the "change of message" when you get to the resort, packing up the kids, and with the cost of gas and parking, once you get to the park, you have pretty much committed yourself to visit the park. IMHO, it is basically "bait and switch". |
7
| Darkbeer
Fri 5/23/2008 8:41a | Why can't they say "Toy Story Mania" opening June 17th at Disney's California Adventure, part of the Disneyland Resort... |
8
| mawnck
Fri 5/23/2008 8:58a | >>Isn't a visual of Paradise Pier, or maybe Grizzly River Run more appropriate?<<
But would Joe Sixpack recognize it? |
9
| Kar2oonMan
Fri 5/23/2008 9:07a | >>But why do the characters walk down Main Street? <<
Because it is an instantly recognizable icon. Paradise Pier is not.
If you are playing to a wide broadcast audience, especially outside of the immediate area, it's much more efficient to show the iconic Disneyland castle.
Again, you have 30 seconds. Do you say "Disneyland Resort" or spend a bunch of time saying At Disney's California Adventure, part of the Disneyland Resort"?
>> IMHO, it is basically "bait and switch".<<
Oh good grief. Disney (and every other theme park) has always taken a little artistic license when promoting a new ride.
Remember the ads for Tower of Terror? A creepy bellhop, all made up? But when you ride the ride, there is no creepy bellhop, not at the level of the ads.
Is that bait and switch? Nope.
Just because they show an animated Tinkerbell flying out of the castle and sprinkling pixie dust, when in person it's a woman on a cable is that bait and switch?
Much ado about nothing. |
10
| Park Hopper
Fri 5/23/2008 9:20a | Yes, the ad is missleading. It makes you think the ride is in Disneyland Park. So, if you drive all the way to Anaheim thinking you're going to get to ride the new ride and enjoy all the magic of Disneyland Park, you might be a little put off when you arrive and find out the ride is in DCA--which is not the experience you were expecting.
That's a little different than a bell hop vs no bell hop on Tower of Terror. |
