DCA, Future Expansion
Topic: Toy Story Mania! Tv Commercial - Is it misleading?

#	Author	Message
61	WorldDisney Fri 5/23/2008 11:31p	<<Basically at the that point the argument falls out the window, either they want to ride the new ride at DCA or they want to spend the day at DL, you can't have it both ways.>> But that's kind of the problem William, if you look at this ad, they are trying to say JUST that to a lot of people. Look, I get what you and others are saying, the locals will figure out the difference eventually and no one past Nevada will be jumping in their cars right away to see it and most likely will have park hoppers, but at the root of it, the ad is VERY misleading and that's all people are saying here. Disney isn't stupid, it knows if they say the ride is in DCA, people will hesitate, but if they broaden it a little and give you the impression the ride is at DL along with your other twenty favorite attractions, that's going to motivate you more. What I find sad is that Disney has basically given up promoting DCA at all anymore. Yes, they try to include the moniker, 'Its just all one big happy resort now' like WDW, but I seriously doubt when DCA was built, they would treat it as such. Truth of the matter is, people's interest falls when they here DCA as opposed to DL and that's why you got characters walking down Main St instead of parade corridor whatever lol. And what **I** don't get is that how the hell are you suppose to get more people interested in DCA IF you never promote the park directly anymore?? Yes, the fact there is a new attraction there is the promotion, but how do you get NEW people in there to see this attraction if you never play that up past AP holders and locals who already visit it? I agree, this is probably just the beginning of the campaign, but its alll very telling. I think they realize until the fix comes in, they will probably see any major differences in attendance until later. They will promote TSM to get a spike in summer attendance for the park, but they obviously know, like they known for a while now, a single attraction will not bring in the masses regardless. The '(next major attraction here) will turn this around' is over. This is now less about promoting one new attraction at DCA and slowly getting the park to where it should've been in the beginning. I think at the end of the day, TSM isn't going to bring out the people beyound would normally consider taking a trip out marketing wise and its probably a better way to entice people by showing DL obviously. Sure, in the future they might and probably will show more appropriate advertising for it, but at the moment, its blatantly misleading if the attraction they are selling is CLEARLY being talked about in a different park with a different pay scheme. It's kind of like advertising a Big Mac at Burger King, but since they are right next door to each other in the same food court, I guess that is fine lol. And, I guess to balance out this issue, the question to ask was how was 'Finding Nemo' promoted? Obviously, it was shown at DL, but in the commercials, did they ONLY say at Disneyland Resort or did they also include Disneyland Park as well? If they only mentioned it being at DL resort, then MAYBE people have a point in all of this. But, if they specifically said Disneyland Park as well, then that's telling isn't it?
62	Darkbeer Sat 5/24/2008 8:33a	Here is LP's coverage of the official Media opening at Disney's Hollywood Studios... http://www.laughingplace.com/L...-667.asp All the logo's used were "Toy Story Mania!", and Walt Disney World president Meg Crofton called the ride "Toy Story Mania!" multiple times, and never used the "midway" name... So now we have Press Releases, Major Media events, TV Commercials and Billboards... Here is a link to a photo of one.. http://www.laughingplace.com/s...I5+in+LA And heck, looking at that driving down the road, the only thing I see is that "Toy Story Mania!" is opening up at Disneyland
63	Darkbeer Sat 5/24/2008 8:35a	I recently posted this new Press Release from Disney in regards to the special Indiana Jones events... http://micechat.com/forums/sho...014.html Interesting to see this wording... (selected sentences only).... >>INDIANA JONES(tm) VENTURES TO DISNEYLAND ® PARK FOR A SUMMER OF HIDDEN MYSTERIES After rescuing the Ark of the Covenant and the Holy Grail from the forces of evil, returning the Sankara Stones to their rightful place, and battling sinister foreign agents to find a mysterious Crystal Skull, what's INDIANA JONES going to do next? He's going to Disneyland! Beginning May 22, deep in the heart of Adventureland - not far from the treacherous Temple of the Forbidden Eye, home to the heart-pounding Indiana Jones Adventure attraction - the daring Dr. Jones will take Disneyland Park guests on a thrilling series of exploits in the season-long INDIANA JONES SUMMER OF HIDDEN MYSTERIES. Indiana Jones and the Secret of the Stone Tiger - In this intimate storytelling adventure presented multiple times each day at The Oasis, young Disneyland Park guests will uncover clues, decipher codes and embark on an archeological journey that culminates in an appearance by Indy himself! Indiana Jones Adventure Map - Disneyland Park guests will explore just like Indy does when they pick up a collectible Adventure Map filled with mysterious clues. The journey is set apart by the fact that Disneyland Park guests never experience the same ride twice.<< Not once did they mention "Disneyland Resort" in the Press Release...
64	Darkbeer Sat 5/24/2008 8:37a	Oh, one quick comment, the Castle is not part of the new Toy Story Mania! commercial, just Main Street.
65	k_peek_2000 Sat 5/24/2008 12:22p	They weren't lying. Toy Story (Midway) Mania is in fact at The Disneyland Resort. So no, it wasn't misleading.
66	Skellington88 Sat 5/24/2008 4:35p	I hope when they redo star tours they do commercials of a bunch of droids and star wars aliens skipping around the new "Walt Disney Plaza" at California Adventure.
67	oc_dean Sat 5/24/2008 8:41p	I think it's a good argument posted earlier that there will be more than just two or three families who'll pay the ONE park admission into DL .. only to find out the ride is "actually" in that park next door (that the co. is too embarrassed to even mention).
68	oc_dean Sat 5/24/2008 8:44p	Or .... the question will come at the ticket booths .... where the poor CMs will have to take the brunt of disgruntled patrons who will have to dig a little deeper to pay the extra for the park hopper .. after they paid for parking .. and the approaching 5 dollar gallon of gas here in CA. The world is getting too expensive.
69	dlpostcardguy Sat 5/24/2008 11:19p	One thing that hasn't been brought up here is there IS a difference between using Walt Disney World Resort and Disneyland Resort (with the word 'Resort' always in much much smaller type face than the word 'Disneyland'). There isn't a theme park called 'Walt Disney World' and people generally think of WDW as a place that includes multiple theme parks, etc... However when you see Disneyland Resort (once again, with the word 'Resort' in teny tiny size font compared to 'Disneyland') most people immediately assume they are talking about the theme park itself, not the place as a whole. Maybe they will be more specific as the actual date get's closer. We'll just have to wait and see. I had originally thought they were going to market both the new ride and parade together but I haven't seen that yet.
70	danyoung Sun 5/25/2008 6:30a	>Maybe they will be more specific as the actual date get's closer.< I would really challenge anyone who's seen the commercial in question to also post to this or a new thread if and when a new version comes out closer to opening time. As I said, my guess is that they'll clarify things within the next couple of weeks. Heck, I'll bet there are still tourists who get inside Disneyland park's gates and wonder where Soarin' is. Sometimes you just have to do your homework. And if you don't whose fault is it?

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